Free tools
Breadcrumb Schema Generator
Free breadcrumb schema generator (JSON-LD). Create BreadcrumbList structured data from your breadcrumb items and copy it into your site.
Breadcrumb items
Add items in order (Home → Category → Page). Use absolute URLs for best results.
| Name | URL | Remove |
|---|
JSON-LD Result
0 items
Breadcrumb schema (BreadcrumbList) is structured data that helps search engines understand your site hierarchy. This tool generates JSON-LD you can paste into your page.
How to use the breadcrumb schema generator
- Add your breadcrumb trail items in order.
- Copy the JSON-LD output.
- Paste it into your page HTML.
Frequently Asked Questions
What is breadcrumb schema markup?
Breadcrumb schema is structured data (JSON-LD) that tells search engines about your site's navigation hierarchy. It helps Google display breadcrumb navigation in search results, showing users the path to your page like Home > Category > Product.
How do I use this tool?
Enter each level of your breadcrumb navigation, from the home page to the current page. For each item, provide the page name and URL. The tool generates valid JSON-LD schema that you can copy into the
<head> section of your HTML.Where do I put the generated code?
Paste the JSON-LD script tag into the
<head> section of your HTML document. If you use a CMS like WordPress, add it via a plugin or your theme's custom code area. The schema should appear on every page that has breadcrumb navigation.Will breadcrumbs appear in Google search results?
Adding schema increases the chances but doesn't guarantee it. Google decides whether to show breadcrumbs based on relevance, site quality, and other factors. Well-implemented schema on authoritative sites is more likely to be displayed.
What's the difference between breadcrumbs and URL structure?
Breadcrumbs show the navigation path users take (like Home > Electronics > Phones), while URL structure shows the file path (like /electronics/phones/iphone). They often match but can differ. Schema markup explicitly defines the breadcrumb trail for search engines.